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Chairman's letter

Dear Readers

Alan BiggarWelcome to the first edition of All About Brands magazine. Over the coming months and years, we hope that this publication will stimulate debate and become a vehicle for sharing best practice across the fields of marketing and communications.
 
All About Brands is a group of international companies collectively dedicated to building business value for clients through the effective development and management of their brands. We believe that in today’s fast-moving environment, organisations must continually evolve to stay ahead of the game and that brands drive commercial performance better than any other corporate asset. We therefore seek to bring an innovative approach to value creation in all aspects of a brand’s life and whenever it impacts business or people performance.
 
All About Brands is also a holding company that acts as an incubator for creative entrepreneurs. We provide funding, management support and expertise to allow the next generation of creatives and marketeers to establish tomorrow’s leading agencies. In a whirlwind four years, we have established, backed and developed some of Abu Dhabi’s most successful agencies.
 
We have undergone a steep learning curve on how to do business successfully in Abu Dhabi. In this and future issues, we hope to share some of our insights into the business culture, the bureaucracy and the key learnings and experience we have acquired.
 
This publication is not really about selling All About Brands and its fabulous group of companies, but it would be remiss of me not to direct you to our group website, www.aabplc.com, where you can see for yourself the talent we have on offer to assist you with making your brands and your businesses more successful.
 
I hope you enjoy the first issue of the magazine. 
If you would like to contribute an article or opinion for a future edition, please contact us at info@aabplc.com.

Alan Biggar

Chairman

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The magazine is produced by Willard, a full-service advertising, public relations and publishing firm headquartered in Kyiv, Ukraine; an All About Brands Company.